With an eye on this weekend's Champions League final, Standard Chartered Bank might have pulled off a marketing coup, if the result goes the English way.
Standard Chartered announced a four-year extension to their sponsorship agreement with Liverpool Football Club, which faces Real Madrid in Saturday's final of the European Champions League, according to a statement released on Friday.
The deal will take the partnership with the club through to the end of the 2022/23 English Premier League season. Financial terms of the agreement were kept confidential.
Backing a Winner
With the world's biggest club football game just two days away, the move, should Liverpool pick up the trophy, with the Standard Chartered logo on their shirts, could be a marketing master stroke by the bank.
With a worldwide audience of more than 400 million, including a large proportion of football-savvy Asian viewers, Liverpool will take on Real Madrid in Kiev.
Don't Put Your Shirt on It
All the team has to do is beat Spain's Real Madrid – but beating a club that won the trophy 12 times won't come easy. Don't put your shirt on it.
Refrence : www.finews.com
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